-1- pathways with a community focus

Social Business Systems provide a means for organizations to build on their investment in content management solutions.

Social Business Systems are at the heart of Systems of Engagement.”

• “Social Business Systems provide a means for organizations to build on their investment in content management solutions. Increasingly, Systems of Record have become a necessary but not sufficient prerequisite for business success. 
  
  
• In the future, organizations will differentiate themselves based on how well they deploy Social Business technologies to improve organizational flexibility and better engage customers.
  
  
• Systems of record often dealt with private objects, hard to access, secure, confidential: unpublished trading figures from an accounting system, for example.
  
  
• Systems of record were perceived to be secure and confidential in comparison to systems of engagement; however, as extracts from systems of record were usually embedded in documents, spreadsheets and presentations, and then sent as e-mail attachments, the true level of security is questionable.
  
  
• Systems of engagement, on the other hand, often dealt with public objects, usually accessed via the web: a link to a blog post recommended by someone in your network, for example.
  
  
• Systems of engagement are perceived to be open and “insecure”; yet, learning from the facebook model, it can be argued that the granular nature of the security of access is actually of a far higher order than that afforded to the systems-of-engagement-information-accessed-via-email-attachments."
  

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• Not require specialized technical knowledge